Pipers Crisps
Developing bold packaging for big flavours, fit for the international stage
Pipers Crisps began producing powerful flavours since 2004, fronted by 3 ambitious farmers determined to disrupt the traditional offerings with great tasting, quality crisps using the finest potatoes. After 12 years of impressive and sustained grow, it was apparent that the incremental additions of new flavours, a change in packaging suppliers and artworks over the years had displayed inconsistency in their packaging.
About to enter international markets, the task was to retain the recognisable brand but reconstruct and standardise their packaging design system to bring consistency and future proof any evolution on content, the addition of new flavours or even support a campaign (such as supporting village cricket, in 2017).
Applying wireframing techniques early on allowed the careful consideration for all possible content. Resulting in a clear, rigid and effective structure that could adapt to a variety of naming conventions and relative ingredients lists.
