Nottinghamshire Wildlife Trust
Evolving a members’ magazine that empowers and celebrates it’s following
Nottinghamshire Wildlife Trust is supported by over 11,000 members all passionate to protect and enhance the wildlife and habitats of the county. It’s flagship reserve highly praised as “symbol of hope in a challenging world” by none other than Sir David Attenborough himself.
A major benefit of subscription to an annual membership is receiving the quarterly magazine communicating and championing recent developments. After NWT undertook some brand development and a review to the magazines budget, this provided a natural point to refresh the publication.
A change in spec from A4 silk to tabloid newspaper, incorporating a flexible colour palette, font partnership, and supported by a rich visual language and stunning photography supplied by their very talented members combine to create a fresh and engaging publication.