Historic Buildings & Places

A new name and brand to empower the present and sustain our future

© rbl Brand Agency

For nearly 100 years the Ancient Monuments Society has played an important part in shaping our built environment, promoting the study and conservation of historic buildings while influencing the planning process.

After their 60-year partnership with Friends of Friendless Churches came to end the organisation looked to reshape its future by rebuilding the brand from the ground up, better reflecting their purpose and reaching out to new members whilst not alienating the existing audience.

Using decades of successful casework as inspiration, the identity includes features from buildings and places of all types, ages and regions combined to represent the diversity of heritage the organisation champions and demonstrate the strong sense of community the society supports.

Brand elements combine to form a flexible foundation for application, from a new more member focused website to magazines that feels editorial – the building shapes provide an ownable, recognisable and usable identity that provides Historic Buildings & Places with a platform to start their next 100 years.