In an adult vocational education sector that has become stale and neglected, Ufi champions the power of technology to improve skills for work – creating a whole new subsection of adult education – VocTech (short for vocational technology). But the brand had fallen behind the sector, with a dated look and feel which undermined the offer and employed a confusing naming structure which turned potential beneficiaries away.
To counteract these issues, a clearer name ‘Ufi – the VocTech Trust’ was established which better explains their focus and role. A revised vision and reconsidered messaging helped galvanise their team and reach their audiences.
A central idea – catalysts for a better future – provided the seed for a new dynamic, digital first, look in making people’s lives, careers, business and the nation flow better. A suite of brand elements provide a sense of action and positive trajectory, implemented across Ufi’s website, email templates, social channels, print materials and events communications.
